THE VOICE OF THE APPROVED
Client: Nordic Swan Ecolabel
Role: Art Director / Creative
Scope: Campaign · Multi-channel
A campaign celebrating the real effort, discipline and commitment behind earning the Nordic Swan Ecolabel.
Instead of traditional testimonials, we treated approved products and services like elite athletes after a major win.
Short, emotional interview fragments — filled with relief, pride and very specific details about what was hardest to endure — framed through the familiar language of post-match sports interviews.
Because passing the Swan’s criteria isn’t luck. It’s a performance.
The campaign was built on verified data from the Swan’s approval process and adapted across a full media ecosystem: Social, online video, display, (D)OOH + OOH, TV and audio.
“The voice recordings were genuinely fun to do — working with highly skilled voice talent who managed to give real emotion to products.”
