Supplements for real life
Client: Pharbio
Role: Art Director
Scope: Product communication
An extension of Pharbio’s brand platform “Supplements for real life”, shifting focus from broad brand storytelling to specific needs, moments and life situations.
We translated product benefits into recognisable everyday scenarios — periods when the body actually needs support.
Designed for flexibility and scalability.
To strengthen brand recognition, Pharbio’s blue and accent colours were subtly planted in costume and set design
“A example of how a brand idea can be stretched into clear tactical communication”
