HÄAGEN-DAZS
X
EMILY IN PARIS
Client: Häagen-Dazs
Role: Creative, Art Director
Scope: Global campaign
To celebrate the collaboration with Emily in Paris, Häagen-Dazs launched a global campaign blending indulgence, pop culture and Parisian escapism.
The campaign translated the series’ playful, fashion-forward universe into Häagen-Dazs’ world of premium pleasure — using bold visuals, confident tone and a light, self-aware charm.
Executed across multiple markets and channels, the campaign reinforced Häagen-Dazs as a contemporary luxury brand — relevant, culturally connected and unapologetically indulgent.
“A truly global collaboration with many stakeholders and local market considerations — which meant compromises along the way. Challenging at times, but ultimately a valuable and energising experience in navigating complexity, alignment and brand consistency at scale.”
