Client: Vattenfall
Role: Creative Lead / Art Director
Scope: Integrated campaign

An integrated campaign created to strengthen the perceived value of Vattenfall’s electricity contracts and drive preference and engagement — by letting people experience fossil-free energy rather than explaining it.

The Idea

Vattenfall works to enable a fossil-free future. By choosing a Vattenfall electricity contract, customers actively make that transition possible.

Instead of communicating this through traditional sustainability messaging, we transformed the content of the electricity contracts into music. In collaboration with composer Jacob Mühlrad, fossil-free energy was interpreted as a symphonic composition.

Execution

The Fossil-Free Symphony became the creative core of an integrated activation across TV, radio and podcasts, print, out-of-home, digital advertising, social media and sponsored content.

The visual expression was deliberately restrained, allowing the music and the idea to lead.

My role

Creative direction, concept development and creative leadership across agencies and client teams — ensuring clarity, consistency and long-term brand value.