VATTENFALL
Client: Vattenfall
Role: Creative, Art Director
Scope: Electricity contracts, Nordic
For Vattenfall, I worked with long-term mid-funnel communication for consumer and SME electricity contracts across Sweden and Finland. The focus was on building consistency, relevance and momentum over time.
The work needed to perform from awareness and consideration to sales-supporting communication — and work across multiple markets, audiences and channels.
A part of the assignment was creating the Nordic movers concept Have a nice move (Ha en bra flytt / Hyvää muuttoa) — a creative platform designed to own the “moving house” moment. The concept combined emotional resonance with practical relevance, and was built to work seamlessly across TV, OLV, social, display and OOH, supporting both brand salience and conversion in Sweden and Finland.
“A very close collaboration with the client, focused on sharpening each campaign over time — with consistently strong results. The native TikTok work was a particularly fun contrast: fast, hands-on and filmed directly on my phone, proving how the same concept can live naturally in very different formats.”
