20+ years of experience leading Nordic and global brand work across energy, finance, retail, travel, telecom and public institutions. In recent years, I have worked as a Creative at Forsman & Bodenfors, contributing to long-term brand platforms and major Nordic campaigns, with a strong focus on digital campaigns and social channels.

My background spans both top-tier agency environments and in-house organisations, combining design and art direction with team leadership, creative process development and long-term brand direction. I am most effective where creativity needs structure, clarity and continuity. I develop ideas that hold a brand together across channels and over time.

Born and raised in the Finnish Archipelago on Åland. Based in Stockholm, where I have built my career as a Creative.